Plantar Fasciitis

Heel Pain Treatment, Causes & Support

Struggling With Heel Pain When You First Get Out of Bed?

If you feel a sharp or aching pain under your heel — especially with your first steps in the morning — plantar fasciitis is one of the most common causes.

At FootAid, our products are developed and clinically tested by a physiotherapist and podiatrist to help support the foot, reduce strain on the plantar fascia, and improve comfort during daily activity.

Shop Plantar Fasciitis Supports

What Is Plantar Fasciitis?

Plantar fasciitis is an overload injury of the plantar fascia — the strong band of tissue that runs from your heel to your toes and supports your arch.

When this tissue is repeatedly stressed, small micro-tears and irritation can develop, leading to heel pain and stiffness.

It is one of the most common causes of heel pain in New Zealand adults.

Common Symptoms of Plantar Fasciitis

You may be experiencing plantar fasciitis if you notice:

Sharp heel pain with first steps in the morning
Pain after periods of rest
Heel or arch discomfort during prolonged standing
Pain that eases with movement but returns later
Tenderness under the heel

Important: Not all heel pain is plantar fasciitis. If symptoms persist or worsen, professional assessment is recommended.

Not Sure? Contact Our Team

Why Does Plantar Fasciitis Develop?

Plantar fasciitis is usually caused by repetitive overload rather than a single injury.

Common contributing factors include:

Sudden increase in walking or running
Poor or unsupportive footwear
Reduced ankle flexibility
Prolonged standing on hard surfaces
Higher body weight
Foot biomechanics that increase plantar fascia strain

Most people develop plantar fasciitis gradually over time.

How FootAid Products Can Help

At FootAid, our approach focuses on reducing load on the plantar fascia and supporting better foot function.

Depending on your needs, helpful strategies may include:

✔️ Arch-supporting orthotics

Help reduce strain through the plantar fascia during walking.

✔️ Heel cushioning

Helps absorb ground impact and reduce heel irritation.

✔️ Supportive footwear solutions

Promote better load distribution through the foot.

✔️ Stretching and strengthening guidance

Supports long-term recovery and prevention.

All FootAid products are clinically informed and tested in real practice settings.

Shop Plantar Fasciitis Solutions

How Long Does Plantar Fasciitis Take to Heal?

With the right management, many people improve within 6–12 weeks, but recovery time varies depending on:

How long symptoms have been present
Activity levels
Foot mechanics
Consistency of treatment

Early intervention typically leads to faster improvement.

Why Choose FootAid?

FootAid was created by Cameron Collins — a New Zealand physiotherapist and podiatrist — after seeing too many patients struggle with ineffective over-the-counter solutions.

Our difference:

Clinically informed products
Tested on real patients
Designed for real-world use
NZ-based foot health expertise

Our goal is simple: help you move more comfortably, sooner.

Learn More About FootAid