Meet the Team
Cameron Collins
Co-Founder | Podiatrist & Physiotherapist
Cameron is dual-qualified in podiatry and physiotherapy and has dedicated his career to understanding movement, injury, and rehabilitation. After assessing thousands of feet across New Zealand, he saw a clear and consistent need for products that genuinely support biomechanical function—not just provide temporary comfort.
Cameron designs FootAid products using the same principles he applies in clinical practice: evidence, function, and real-world performance.
From posting angles and arch profiles to cushioning, geometry, and support features, each product is shaped by hands-on clinical experience and grounded in contemporary practice. Cameron continues to refine and test the range using feedback from patients, athletes, and clinicians nationwide.
Tracy Butler-Holdaway
Co-Founder | Registered Nurse
Tracy brings a strong nursing background, with experience across New Zealand, Australia, and the United Kingdom. She has supported countless patients living with pain, mobility issues, and the day-to-day frustration of poor foot health.
Throughout her clinical work, Tracy repeatedly saw people relying on low-quality, confusing, or inappropriate products—often because they didn’t know where to find better options or how to assess them.
At FootAid, Tracy is responsible for ensuring that products meet high standards of safety, quality, and practicality. She oversees quality assurance, consumer support, and education—making sure every product aligns with FootAid’s values of clarity, integrity, and helping people feel confident in the solutions they choose.