Our Story

Built From the Clinic Floor

Where real patient problems shaped a better solution

FootAid wasn’t created in a boardroom — it was built in clinic.

As a physiotherapist and podiatrist, Cameron Collins repeatedly saw patients arriving frustrated after trying products that simply hadn’t worked. Most had already attempted to manage their foot pain themselves.

FootAid was created to bridge that gap — giving New Zealanders access to clinically guided products they can trust.

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The Reality of the Over-the-Counter Market

Too much noise. Not enough guidance.

Today’s foot care market is crowded and confusing. Many products promise quick fixes but fail to address the real cause of foot pain.

We saw too many patients:

  • Using the wrong products
  • Getting poor results
  • Losing confidence in self-care

FootAid exists to cut through the noise with clear, clinically informed solutions.

Explore Our Product Range

Clinically Tested. Patient Proven.

Every product earns its place

At FootAid, products aren’t added for the sake of it.

Each item is:

  • Tested in real clinical practice
  • Used on real patients
  • Refined through patient feedback

If it doesn’t perform in the real world, it doesn’t make the range.

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Supporting Every Step

From everyday movement to elite performance

Foot health matters at every level.

Whether you're:

  • Walking the dog
  • Standing all day at work
  • Returning from injury
  • Training or competing

FootAid is designed to support better movement and better foot health — wherever you’re starting from.

Our Vision

New Zealand’s trusted home of foot care

FootAid is building more than a product range.

Our goal is to become your one-stop shop for foot care, combining:

  • Clinically guided products
  • Practical education
  • Ongoing innovation

Better feet. Better movement. Better quality of life.

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FootAid — Clinically Guided Foot Care in New Zealand

FootAid was founded by Cameron Collins, a New Zealand physiotherapist and podiatrist, with a simple goal: to provide everyday people with access to clinically informed foot care products they can trust.

Born from real clinical experience and refined through patient feedback, FootAid focuses on practical, evidence-informed solutions designed to support comfort, function, and long-term foot health.

Whether you're managing foot pain, supporting your daily workload, or looking to move more comfortably, FootAid is committed to delivering high-quality products backed by real-world clinical insight.

Better feet. Better movement. Better quality of life.

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